Getting the Big Picture on Small Screens: Quality of Experience in Mobile TV

This chapter provides an overview of the key factors that influence the Quality of Experience (QoE) of mobile TV services. It compiles the current knowledge from empirical studies and recommendations on four key requirements for the uptake of mobile TV services: handset usability and its acceptance by the user, the technical performance and reliability of the service, the usability of the mobile TV service (depending on the delivery of content) and the satisfaction with the content. It illustrates a number of factors that contribute to these requirements ranging from the context of use to the size of the display and the displayed content. The chapter highlights the interdependencies between these factors during the delivery of content in mobile TV services to a heterogeneous set of low resolution devices.